Look! There! Behind the curtain!

What is it?

Something, something moved the curtain!

It’s just the wind.

What wind? There is no wind.

It’s just your imagination!

My imagination? What imagination?

Your imagination moved the curtain.

So you saw it too!

Yes, I too saw the curtain move.

When?

Just now when you walked through the curtain, with your imagination, and started speaking in that theatrical way you have whenever you are near the curtains.

You mean The Curtain!

The curtains. It’s just curtains. Anyway, what do you want me to see that’s behind the curtains?

A note.

To whom is the note addressed?

Mem. Pron. meem.

Isn’t that the name of an old piece by The Five Andrews?

They are all old pieces. I’m using ‘me’ in the dative. Hence ‘mem’. Pron. meem.

So the note, the one of which you speak, is addressed to youm?

Yes.

Are the contents of interest to a general audience?

Not really, but they do raise a wider question. The note refers to a payment which secures thefiveandrews.co.uk domain for a further five years.

How apt. What is the wider question this invokes, according to your imagination?

The sustainability of The Five Andrews.

Oh yes, that. Do we have some goals in this area?

We do, and before you ask, I shall share them with the general audience who may wish to adopt them for themselves.

Please do, for the benefit of all our listeners. Just the first five, mind.

1. Be that as it may.

2. Left blank.

3. Be off with you.

4.

5.

Is that all?

You asked for just the first five.

Alright then. Thank you.

They are a work in progress.

Yes.

Subject to change.

That’s not a bad thing, necessarily. It may be premature though to be sharing these at this early stage of their development with a general audience.

We don’t have marketers here, Adrian. We don’t have to wait until everything is done and dusted and polished. This is real life. These are our sustainability goals so far as we have been able to develop them.

That’s fair.

The main thing is that we can go out there and proclaim we do have them.

That’s not quite accurate though is it? All we really have so far is the numbers, 1 to 5, that will list them when we actually have some.

But it shows we have a process in place.

That is an argument. But, while we’re on and talking about sustainability, please don’t call me Adrian.

Oh, sorry.

I use a different identity for sustainability issues.

Ah, yes, of course. Does that identity have a name?

The name is underway. This is what we have so far:

•

Sorry, I didn’t hear that. There was a sudden gust of wind blowing someone over.

No there’s nothing to hear. You have to see it written down. Look, here.

What’s that, a big full stop?

No, that is a bullet point.

I see – awaiting content?

Quite so. A bullet point affords so much expectation, don’t you think?

Didn’t we once write a blog post about a workshop we went along to where we investigated reducing effort from 100%, to 90% to 80% right the way down to 5% or less?

Rings a bell. Not sure if that ever reached a general audience.

Wouldn’t you say that 5% effort might be sustainable?

Yes, that is surely so. Or even less. Or fewer. Up to 5% max.

Max! That is my sustainability identity!

Oh, glad we found that , Max. And our sustainability goal is “5% effort. Max.”

Which is precisely how we’ve managed to get to where we are today and will continue to get to where we are today.

Bingo!

Arriverderci!

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